Advertising research : message, medium and context / Patrick de Pelsmacker, Nathalie Dens (eds.).
Contributor(s): Pelsmacker, Patrick de [ed.] | Dens, Nathalie [ed.].
Material type: BookPublisher: Antwerpen : Garant, 2009Description: 392 p. : ill.ISBN: 9789044123876.Call No.: HF 5814 A383 Subject(s): Advertising -- ResearchBibliography, etc. Note: Includes bibliographical referencesCurrent location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HF 5814 A383 (Browse shelf) | Available | 201302110006 |
Includes bibliographical references
There are no comments for this item.