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Building brand trust : discovering the advertising insight behind great brands / Josh McQueen ; edited by Caroline M. Smith

By: MacQueen, Josh.
Material type: materialTypeLabelBookPublisher: [S.l.] : Xlibris Corporation, 2013Description: 393 p. : ill.ISBN: 9781477105009.Call No.: HF5415.1255 M226B 2013 Subject(s): Branding (Marketing) | AdvertisingGeneral Note: Includes indexBibliography, etc. Note: Includes bibliography
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Main Campus
Book Shelves 		HF5415 .1255 M226B 2013 (Browse shelf) Available 2016000005609

Includes index

Includes bibliography

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