Your search returned 3 results.

1. Books
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Prentice Hall, 1996Accession number(s): 188966, 200309110082.Availability: Items available for loan: Main Campus [Call number: HF5823 B377A 1996] (1).

2.
Advertising management, fifth edition : instructor's manual with test / Revised by Prashanth U. Nyer ; Rajeev Batra, John G. Myers, David A. Aaker

by Nyer, Prashanth U | Batra, Rajeev. Advertising management, fifth edition | Myers, John G. Advertising management, fifth edition | Aaker, David A. Advertising management, fifth edition.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Prentice Hall, c1996Accession number(s): 200508130029.Availability: Items available for reference: Main Campus [Call number: HF5823 N937A] (1).

3. Books
Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra

by Scott, Linda M [ed.] | Batra, Rajeev [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Accession number(s): 200410190106.Availability: Items available for loan: Main Campus [Call number: BF367 P477] (1).


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