Let's get engaged! crossing the threshold of marketing's engagement era : proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference / Michael W. Obal, Nina Krey, Christian Bushardt editors.
By: Academy of Marketing Science (AMS) Annual Conference (2014).
Contributor(s): Obal, Michael W [editor] | Krey, Nina [editor] | Bushardt, Christian [editor].
Material type:
BookSeries: Developments in marketing science: Proceedings of the Academy of Marketing Science.Copyright date: Cham : Springer, ©2016Description: xxv, 896 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9783319118147.Call No.:
HF5411
A222L 2014
Subject(s): Marketing -- Congresses | Social media -- Marketing -- CongressesBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5411 A222L 2014 (Browse shelf) | Available | 2017000002583 |
Includes bibliographical references and indexes
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