Your search returned 2 results.

1. Books
Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins.

by Calkins, Tim.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2012Accession number(s): 201310250017, 201311050015.Availability: Items available for loan: Main Campus [Call number: HF 5415.15 C344D] (2).

2. Books
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler

by Tybout, Alice M | Calkins, Tim | Kellogg School of Management.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2005Accession number(s): 200603010047.Availability: No items available Checked out (1).


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