Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan.
By: Charan, Ashok.
Material type: BookPublisher: New Jersey : World Scientific, ©2015Description: 694 pages : illustrations (chiefly colour).Content type: text Media type: unmediated Carrier type: volumeISBN: 9789814641364.Call No.: HF5415.2 C427M 2015 Subject(s): Marketing research -- Data processing | Quantitative researchBibliography, etc. Note: Includes bibliographical references and indexes.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.2 C427M 2015 (Browse shelf) | Available | 2016000002728 |
Includes bibliographical references and indexes.
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