Brand asset management : driving profitable growth through your brands
By: Davis, Scott M.
Material type: BookPublisher: San Francisco, Calif. : Jossey-Bass, 2000Description: 265.ISBN: 0787950777.Call No.: HD69 .B7 D384B Subject(s): BRAND NAME PRODUCTS | PRODUCT MANAGEMENT | BRAND NAME PRODUCTS -- UNITED STATES | PRODUCT MANAGEMENT -- UNITED STATESCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 D384B (Browse shelf) | Checked out | 2025-01-14 | 280920000026 |
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