Your search returned 2 results.

1. Books
Market segmentation : a step-by-step approach to creating profitable market segments

by McDonald, Malcolm, 1938- | Dunbar, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire : Macmillan Business, 1995Accession number(s): 180770.Availability: Items available for loan: Main Campus [Call number: HF5415.127 M322M] (1).

2. Books
Market segmentation : how to do it, how to profit from it

by McDonald, Malcolm, 1938- | Dunbar, Ian.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire : Macmillan Business, 1998Accession number(s): 214253, 214254.Availability: Items available for loan: Main Campus [Call number: HF5415.127 M322M 1998] (1).


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