BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog › Results of search for 'au:"Farris, Paul W.,"'

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	1.		Cases in advertising and promotion management / John A. Quelch, Paul W. Farris by Quelch, John A \| Farris, Paul W. Edition: 4th ed.Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Burr Ridge, Ill. : Irwin, c1994Accession number(s): 200205200964.Availability: No items available Place hold Add to cart (remove)
	2.		Marketing analytics : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox. by Venkatesan, Rajkumar [author.] \| Farris, Paul W [author.] \| Wilcox, Ronald T [author.]. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Charlottesville, Va. : Darden Business Publishing, 2021Online access: Electronic Resources Availability: No items available Add to cart (remove)
	3.		Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.] by Farris, Paul W. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Wharton School, 2007Accession number(s): 200708030098, 200708030099.Availability: Items available for loan: Main Campus [Call number: HF5415.2 M374] (1). Place hold Add to cart (remove)

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