Consumer-brand relationships : theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
Contributor(s): Fournier, Susan [ed.] | Breazeale, Michael [ed.] | Fetscherin, Marc [ed.].
Material type: BookPublisher: London : Routledge, 2012Description: 424 p. : ill.ISBN: 9780415783033.Call No.: HF 5415.5 C667 Subject(s): Customer relations | Branding (Marketing) | Relationship marketing -- ResearchBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5415.5 C667 (Browse shelf) | Available | 201209120007 | |
Main Campus Book Shelves | HF 5415.5 C667 (Browse shelf) | Available | 201210150013 |
Includes bibliographical references and indexes
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