Brands laid bare : using market research for evidence-based brand management / Kevin Ford
By: Ford, Kevin.
Material type: BookPublisher: Chichester : Wiley, 2005Description: 158 p. : ill.ISBN: 9780470012833.Call No.: HD69 .B7 F672B Subject(s): BRAND NAME PRODUCTS -- MANAGEMENT | MARKETING RESEARCHGeneral Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HD69 .B7 F672B (Browse shelf) | Available | 200905230129 |
Includes index
There are no comments for this item.