Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy
By: Hulbert, James Mac.
Contributor(s): Capon, Noel | Piercy, Nigel F.
Material type: BookPublisher: London : Kogan Page, 2005Description: 356 p. : ill.ISBN: 074944455X.Call No.: HF5415 H842T Subject(s): MARKETING | MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415 H842T (Browse shelf) | Available | 200704240016 |
Includes bibliographical references and index
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