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1. Books
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh

by Hutt, Michael D | Speh, Thomas W.

Edition: 6th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Fort Worth, Tex. : Dryden Press, c1998Accession number(s): 200205210137, 200205210140.Availability: Items available for loan: Main Campus [Call number: HF5415.13 H877B 1998] (1).

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2. Books
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh

by Hutt, Michael D | Speh, Thomas W.

Edition: 8th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson/South-Western, c2004Accession number(s): 200312230093, 200401120066.Availability: Items available for loan: Main Campus [Call number: HF5415.13 H877B 2004] (1).

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