Brand leadership
By: Aaker, David A.
Contributor(s): Joachimsthaler, Erich.
Material type: BookPublisher: New York, N.Y. : Free Press, 2000Description: 351.ISBN: 0684839245.Call No.: HD69 .B7 A243B Subject(s): BRAND NAME PRODUCTS -- UNITED STATES -- MANAGEMENTCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 A243B (Browse shelf) | Available | 60920000037 |
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