Your search returned 7 results.

1. Reference Book
Advertising organizations and publications : a resource guide

by Jones, John Philip, ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage, 2000Accession number(s): 220720000018.Availability: Items available for reference: Main Campus [Call number: REF HF5813 .U6 A383] (1).

2. Books
Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones

by Jones, John Philip.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Thousand Oaks, Calif. : Sage, c2004Accession number(s): 200506290011.Availability: Items available for loan: Main Campus [Call number: HF5823 J663F] (1).

3. Books
How advertising works : the role of research

by Jones, John Philip, ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage, 1998Accession number(s): 230817, 230818.Availability: Items available for loan: Main Campus [Call number: HF5823 H682] (1).

4. Books
How to use advertising to build strong brands

by Jones, John Philip, ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage, 1999Accession number(s): 220720000017, 260120014007.Availability: Items available for loan: Main Campus [Call number: HF6161 .B4 H687] (1).

5. Books
International advertising : realities and myths

by Jones, John Philip, ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage, 2000Accession number(s): 220720000015, 260120014009.Availability: Items available for loan: Main Campus [Call number: HF5823 I573] (1).

6. Books
What's in a brand? : building brand equity through advertising

by Jones, John Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill Pub. Co., 1998Accession number(s): 231146.Availability: Items available for loan: Main Campus [Call number: HF5823 J663W] (1).

7. Books
When ads work : new proof that advertising triggers sales

by Jones, John Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Lexington, 1995Accession number(s): 189742, 189743.Availability: Items available for loan: Main Campus [Call number: HF5823 J663W] (1).


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