Your search returned 2 results.

1. Books
Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz

by Vanden Bergh, Bruce G | Katz, Helen.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Lincolnwood, Ill. : NTC Business, c1999Accession number(s): 200205070003, 231140.Availability: Items available for loan: Main Campus [Call number: HF5823 V362A] (1).

2. Books
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz

by Katz, Helen E.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, c2003Accession number(s): 200406250299, 200406250300.Availability: Items available for loan: Main Campus [Call number: HF5826.5 K379M 2003] (1).


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