BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE

Your cart is empty.

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz

By: Katz, Helen E.
Material type: materialTypeLabelBookSeries: LEA's communication series.Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, c2003Edition: 2nd ed.Description: 185 p. : ill.ISBN: 0805842683.Call No.: HF5826.5 K379M 2003 Subject(s): ADVERTISING MEDIA PLANNING | MASS MEDIA AND BUSINESS | MARKETING CHANNELSBibliography, etc. Note: Includes bibliographical references and index
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Current location Call number Status Date due Barcode
Main Campus
Book Shelves 		HF5826.5 K379M 2003 (Browse shelf) Available 200406250300

Includes bibliographical references and index

There are no comments for this item.

to post a comment.


- Copyright © 2022 Library and Learning Space -

Powered by Koha