Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King
By: King, Katie [authorr].
Contributor(s): Janssen, Ruud [author] | Luijer, Dennis [author] | Bancroft-Turner, David | Gray, Dave.
Material type: BookPublisher: London : Kogan Page, 2019Description: x, 207 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749483395.Call No.: HF5415.1265 K563U 2019 Subject(s): Marketing -- Technological innovations | Artificial intelligenceBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.1265 K563U 2019 (Browse shelf) | Available | 2019000000836 |
Includes bibliographical references and index
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