Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / [edited by] Edward P. Krugman
By: Krugman, Herbert E.
Contributor(s): Krugman, Edward P [ed.].
Material type: BookSeries: Marketing and consumer psychology series / Curtis P. Haugtvedt series editor.Publisher: New York, N.Y. : Routledge, c2008Description: 344 p. : ill.ISBN: 9780805857887.Call No.: HF5822 K783C Subject(s): Advertising -- Psychological aspects | Consumer behaviorBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5822 K783C (Browse shelf) | Available | 201109220020 |
Includes bibliographical references and indexes
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