Your search returned 4 results.

1. Books
Customer relationship management : concept, strategy, and tools / V. Kumar, Werner Reinartz.

by Kumar, V, 1957- | Reinartz, Werner J.

Edition: Second editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Berlin : Springer Verlag, ©2012Accession number(s): 2017000004005.Availability: Items available for loan: Main Campus [Call number: HF5415.5 K852C 2012] (1).

2. Books
Essentials of marketing research

by Kumar, V | Aaker, David A | Day, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, 1999Accession number(s): 290120010001, 290120010002.Availability: Items available for loan: Main Campus [Call number: HF5415.2 K852E] (1).

3. Books
Marketing research

by Aaker, David A | Kumar, V | Day, George S.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, 2001Accession number(s): 81220000012, 81220000013.Availability: Items available for loan: Main Campus [Call number: HF5415.2 A243M 2001] (1).

4. Books
Marketing research / David A. Aaker, V. Kumar, George S. Day

by Aaker, David A | Kumar, V | Day, George S.

Edition: 9th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2007Accession number(s): 200911060024.Availability: Items available for loan: Main Campus [Call number: HF5415.2 A243M 2007] (1).


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