Your search returned 3 results.

1.
Instructor's resource manual with test items retailing / George H. Lucas, Jr., Robert P. Bush, Larry G. Gresham

by Lucas, George H., Jr | Bush, Robert P | Gresham, Larry G.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : , 1994Other title: Retailing.Accession number(s): 200208030061.Availability: Items available for reference: Main Campus [Call number: HF5429 L822I] (1).

2. Books
Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas, Jr.

by Ferrell, O.C, 1945- | Hartline, Michael D | Lucas, George H., Jr.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : South-Western/Thomson Learning, c2002Accession number(s): 200309050068, 200401140242, 200702140054, 200311120081.Availability: No items available In transit (1).

3. Books
Strategic marketing management : text and cases

by Ferrell, O.C, 1945- | Lucas, George H., Jr | Luck, David Johnstone.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western Pub. Co., 1994Accession number(s): 182267, 207640.Availability: Items available for loan: Main Campus [Call number: HF5415.13 F477S] (1).


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