Your search returned 2 results.

1. Books
The myth of excellence : why great companies never try to the best at everything / Fred Crawford and Ryan Mathews

by Crawford, Fred | Mathews, Ryan.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Crown Business, c2001Accession number(s): 200204190126, 200204190127.Availability: Items available for loan: Main Campus [Call number: HF5415.2 C728M] (1).

2. Books
What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker

by Mathews, Ryan | Wacker, Watts.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : FT Press, c2008Accession number(s): 201002150010.Availability: Items available for loan: Main Campus [Call number: HF5415 M373W] (1).


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