The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer.
By: Bryant, Andy [author.].
Contributor(s): Mawer, Charlie [author.].
Material type: BookPublisher: London ; Philadelphia : KoganPage, 2016Description: xv, 328 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749476687.Call No.: HE8689.7.M37 B792T 2016 Subject(s): Television broadcasting -- Marketing | Television programs -- Marketing | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and index.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HE8689.7.M37 B792T 2016 (Browse shelf) | Available | 2017000000635 |
Includes bibliographical references and index.
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