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Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel

By: Lamb, Charles W., Jr.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Material type: materialTypeLabelBookPublisher: Australia : South-Western College/Thomson Learning, c2001Edition: 2nd ed.Description: 579 p. : col. ill.ISBN: 0324043767.Call No.: HF5415 L352E 2001 Subject(s): MARKETING | MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5415 L352E 2001 (Browse shelf) Available 200309050069

Includes bibliographical references and indexes

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