Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater
By: Mohr, Jakki.
Contributor(s): Sengupta, Sanjit | Slater, Stanley.
Material type: BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Edition: 2nd ed. , international ed.Description: 450 p. : ill.ISBN: 0131230239.Call No.: HC 79 .H53 M637M 2005 Subject(s): HIGH TECHNOLOGY INDUSTRIES -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HC 79 .H53 M637M 2005 (Browse shelf) | Available | 200712270019 |
Includes bibliographical references and indexes
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