Building brands directly : creating business value from customer relationships
By: Pearson, Stewart.
Material type: BookPublisher: Hampshire : Macmillan Business, 1996Description: 431.Call No.: HF5415.126 P427B Subject(s): DIRECT MARKETING | ADVERTISING, DIRECT MAIL | CUSTOMER RELATIONS | BRAND NAME PRODUCTS -- MARKETINGCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.126 P427B (Browse shelf) | Available | 214266 |
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