A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / Andrea Phillips.
By: Phillips, Andrea.
Material type: BookPublisher: New York, N.Y. : McGraw-Hill, c2012Description: xii, 272 p. : ill.ISBN: 9780071791526.Call No.: QA76.76.I59 P444C 2012 Subject(s): Digital storytelling | Interactive multimedia | Internet entertainment industry | Marketing -- Psychological aspectsBibliography, etc. Note: Includes bibliographical references and index.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | QA76.76.I59 P444C 2012 (Browse shelf) | Available | 2017000001094 |
Includes bibliographical references and index.
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