Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton
By: Pires, Guilherme Dias.
Contributor(s): Stanton, John.
Material type: BookPublisher: Australia : Thomson, 2005Description: 274 p. : ill.ISBN: 1861529961.Call No.: HF5415.127 P573E Subject(s): MINORITY CONSUMERS | TARGET MARKETING | MARKET SEGMENTATIONBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.127 P573E (Browse shelf) | Available | 200505120034 |
Includes bibliographical references and index
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