Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee
By: Kotler, Philip.
Contributor(s): Roberto, Ned | Lee, Nancy.
Material type: BookPublisher: Thousand Oaks, Calif. : Sage, c2002Edition: 2nd ed.Description: 438 p. : ill.ISBN: 0761924345.Call No.: HF5414 K674S 2002 Subject(s): SOCIAL MARKETING | BEHAVIOR MODIFICATIONBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5414 K674S 2002 (Browse shelf) | Available | 200311050065 |
Includes bibliographical references and indexes
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