Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
By: Hatch, Mary Jo.
Contributor(s): Schultz, Majken.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HD59.2 H372T (Browse shelf) | Available | 200902100030 |
Includes bibliographical references and index
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