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Investigation of the relationships among three dimensions of source credibility and the issue/personal involvement in Thai advertising communication Thai influence audience's purchase intentions : an elaboration processing perspective

By: Shawanluck Kunathikornkit.
Material type: materialTypeLabelBookPublisher: Bangkok : Faculty of the Graduate School of Bangkok Univ., 1997Description: 234.Call No.: Thesis S528I 1997 BU Subject(s): ADVERTISING | BANGKOK UNIVERSITY -- DISSERTATIONS, ACADEMICOnline resources: Electronic Resource
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Main Campus
Book Shelves 		Thesis S528I 1997 BU (Browse shelf) Not for loan 131220004026
Main Campus
Book Shelves 		Thesis S528I 1997 BU (Browse shelf) Not for loan 198276

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