Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw

By: Upshaw, Lynn B.
Material type: materialTypeLabelBookSeries: New directions in business.Publisher: New York, N.Y. : Wiley, c1995Description: 354 p. : ill.ISBN: 047104220X.Call No.: HD69 .B7 U673B Subject(s): BRAND NAME PRODUCTS -- MANAGEMENTGeneral Note: Series statement from jacketBibliography, etc. Note: Includes bibliographical references and index
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HD69 .B7 U673B (Browse shelf) Available 200610270010

Series statement from jacket

Includes bibliographical references and index

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