Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.

By: Vincent, Laurence.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : AMACOM, c2012Description: 257 p. : ill.ISBN: 9780814416761.Call No.: HF5415.1255 V562B Subject(s): Branding (Marketing) | Customer loyaltyBibliography, etc. Note: Includes bibliographical references and index
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HF5415.1255 V562B (Browse shelf) Available 201404230008
Main Campus
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HF5415.1255 V562B (Browse shelf) Available 2014000002857

Includes bibliographical references and index

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