How come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton
By: Cheverton, Peter.
Material type: BookSeries: If you're so brilliant.Publisher: London : Kogan Page, 2002Description: 180 p. : ill.ISBN: 0749437286.Call No.: HD69 .B7 C438H Subject(s): BRAND NAME PRODUCTS | PRODUCT MANAGEMENTBibliography, etc. Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 C438H (Browse shelf) | Available | 200206270125 |
Includes index
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