The new positioning : the latest on the world's # 1 business strategy / Jack Trout with Steve Rivkin
By: Trout, Jack.
Contributor(s): Rivkin, Steve.
Material type: BookSeries: Management and organization series.Publisher: New York, N.Y. : McGraw-Hill, c1996Edition: International ed.Description: 173 p.ISBN: 0071147799.Call No.: HF5827.2 T768N 1996 Subject(s): POSITIONING (ADVERTISING)General Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5827.2 T768N 1996 (Browse shelf) | Available | 200401210082 |
Includes index
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