Your search returned 2 results.

1. Books
Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / [edited by] Edward P. Krugman

by Krugman, Herbert E | Krugman, Edward P [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Routledge, c2008Accession number(s): 201109220019, 201109220020.Availability: Items available for loan: Main Campus [Call number: HF5822 K783C] (1).

2. Books
Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.

by Haugtvedt, Curtis P, 1958- [ed.] | Herr, Paul M, 1956- [ed.] | Kardes, Frank R [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Psychology Press, c2008Accession number(s): 201203290027, 201203290028.Availability: Items available for loan: Main Campus [Call number: HF 5415.32 H362] (1). Checked out (1).


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