Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci
By: Churchill, Gilbert A., Jr.
Contributor(s): Iacobucci, Dawn.
Material type: BookSeries: The Harcourt series in marketing.Publisher: Fort Worth, Tex. : Harcourt College, c2002Edition: 8th ed.Description: 1006 p. : ill.ISBN: 0030331013.Call No.: HF5415.2 C487M 2002 Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.2 C487M 2002 (Browse shelf) | Available | 200307150043 |
Includes bibliographical references and indexes
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