Your search returned 8 results.

1.
A study of the impact of perceived interactivity of web banner ads : an advertising hierarchy of effect approach / by Chayaporn Aussavadeegool

by Chayaporn Aussavadeegool.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: [Bangkok] : Graduate School, Bangkok Univ., 2004Dissertation note: Thesis (M.A.)--Bangkok University, 2004 Other title: Impact of perceived interactivity of web banner ads : an advertising hierarchy of effect approach.Online access: Electronic Resource Accession number(s): 200506220066, 200506220067.Availability: Items available for loan: Main Campus [Call number: Thesis C429S 2004 BU] (2).

2. Books
Direct and interactive marketing / Adrian Sargeant, Douglas C. West

by Sargeant, Adrian | West, Douglas C.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Oxford Univ. Press, 2001Accession number(s): 200211110053.Availability: Items available for loan: Main Campus [Call number: HF5415.126 S273D] (1).

3. Books
E-shock : the new rules : e-strategies for retailers and manufacturers

by De Kare-Silver, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Basingstoke : Palgrave, 2001Accession number(s): 11120010058.Availability: Items available for loan: Main Campus [Call number: HF5548.325 .U6 D442E] (1).

4. Books
E-shock 2000 : the electronic shopping revolution : strategies for retailers and manufacturers

by De Kare-Silver, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Basingstoke : Macmillan Business, 2000Accession number(s): 180820004001, 210420000063.Availability: Items available for loan: Main Campus [Call number: HF5548.325 .U6 D442E] (1).

5. Books
E-shock 2020 : how the digital technology revolution is changing business and all our lives / Michael de Kare-Silver.

by De Kare-Silver, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2011Accession number(s): 201306040023.Availability: Items available for loan: Main Campus [Call number: HF5548.32 D442E 2011] (1).

6. Books
Feedback : direct and interactive marketing / Roger Ortuno Flamerich

by Ortuno Flamerich, Roger.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Page One, c2009Accession number(s): 200910030011.Availability: Items available for loan: Main Campus [Call number: HF5415.126 O778F] (1).

7. Books
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe

by Jaffe, Joseph.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : An Adweek Book, c2005Accession number(s): 200607270156, 200607270157.Availability: Items available for loan: Main Campus [Call number: HF5822 J333L] (1).

8. Books
The definitive guide to direct and interactive marketing : how to select , reach and retain the right customers / Merlin Stone, Alison Bond and Elizabeth Blake

by Stone, Merlin, 1948- | Bond, Alison | Blake, Elizabeth.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Financial Times/Prentice Hall, 2003Accession number(s): 200704240014.Availability: Items available for loan: Main Campus [Call number: HF5415.126 S766D] (1).


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