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Communication and information-seeking strategies used to build trust and reduce uncertainty among customers of McDonald's restaurants in Bangkok, Thailand [electronic resource] / by Pariya Rinrattanakorn ; Graduate School, Bangkok University.

by Pariya Rinrattanakorn | James, Anita C [advisor] | Bangkok University. Graduate School.

Material type: book Book; Audience: Specialized; Publisher: [Bangkok] : Graduate School, Bangkok Univ., 2011Dissertation note: Thesis (Ph.D.)--Graduate School, Bangkok University, 2011 Accession number(s): 201404300005.Availability: Items available for loan: Main Campus [Call number: Dissertation P374C 2011 BU] (1).

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2.
Communication and information-seeking strategies used to build trust and reduce uncertainty among customers of McDonald's restaurants in Bangkok, Thailand / by Pariya Rinrattanakorn ; Graduate School, Bangkok University.

by Pariya Rinrattanakorn | James, Anita C [advisor] | Bangkok University. Graduate School.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: [Bangkok] : Graduate School, Bangkok Univ., 2011Dissertation note: Dissertation (Ph.D.(Interpersonal Communication))--Graduate School, Bangkok University, 2011 Accession number(s): 201404300018.Availability: Items available for reference: Main Campus [Call number: Dissertation P374C 2011 BU] (1).

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