Your search returned 2 results.

1. Books
Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton

by Pires, Guilherme Dias | Stanton, John.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson, 2005Accession number(s): 200505120034.Availability: Items available for loan: Main Campus [Call number: HF5415.127 P573E] (1).

2. Books
Reframe the marketplace : the total market approach to reaching the new majority / Jeffrey L. Bowman with Jeremy Katz.

by Bowman, Jeffrey L [author] | Katz, Jeremy [author].

Material type: book Book; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, ©2015Accession number(s): 2016000003837.Availability: Items available for loan: Main Campus [Call number: HF5415.332 .M56 B685R 2015] (1).


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