BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Engel, James F.

Promotional strategy : managing the marketing communications process - 8th ed. - Burr Ridge, Ill. : Irwin, 1994 - 624 p.

Subjects--Topical Terms:
MARKETING
ADVERTISING
MARKETING--MANAGEMENT

LC Class. No.: HF5415 / E533P 1994

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