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Promotional strategy : managing the marketing communications process

By: Engel, James F.
Contributor(s): Warshaw, Martin R | Kinnear, Thomas C, 1943-.
Material type: materialTypeLabelBookPublisher: Burr Ridge, Ill. : Irwin, 1994Edition: 8th ed.Description: 624 p.Call No.: HF5415 E533P 1994 Subject(s): MARKETING | ADVERTISING | MARKETING -- MANAGEMENT
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Main Campus
Book Shelves 		HF5415 E533P 1994 (Browse shelf) Available 164156

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