000 -LEADER |
fixed length control field |
01025nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000060065 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422141938.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1994 xxu 0000 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001060864 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
E533P 1994 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Engel, James F. |
245 10 - TITLE STATEMENT |
Title |
Promotional strategy : managing the marketing communications process |
250 ## - EDITION STATEMENT |
Edition statement |
8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Burr Ridge, Ill. : |
Name of publisher, distributor, etc. |
Irwin, |
Date of publication, distribution, etc. |
1994 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
624 p. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
|
Topical term or geographic name entry element |
ADVERTISING |
|
Topical term or geographic name entry element |
MARKETING |
General subdivision |
MANAGEMENT |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Warshaw, Martin R. |
|
Personal name |
Kinnear, Thomas C. |
Dates associated with a name |
1943- |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47008 |
Link information for field corresponding to 9XX field |
Feb 16 2005 3:08PM |
991 ## - |
-- |
02 |
-- |
00 |
-- |
คณะบริหารธุรกิจ |
|
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |