Walker, Orville C., Jr.
Marketing strategy : planning and implementation - 2nd ed. , international ed. - Chicago, Ill. : Irwin, 1996 - 392 p.
0256206929
MARKETING--MANAGEMENT
HF5415.13 / W344M 1996
Marketing strategy : planning and implementation - 2nd ed. , international ed. - Chicago, Ill. : Irwin, 1996 - 392 p.
0256206929
MARKETING--MANAGEMENT
HF5415.13 / W344M 1996