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Marketing strategy : planning and implementation

By: Walker, Orville C., Jr.
Contributor(s): Boyd, Harper W., Jr | Larreche, Jean-Claude.
Material type: materialTypeLabelBookPublisher: Chicago, Ill. : Irwin, 1996Edition: 2nd ed. , international ed.Description: 392 p.ISBN: 0256206929.Call No.: HF5415.13 W344M 1996 Subject(s): MARKETING -- MANAGEMENT
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Book Shelves 		HF5415.13 W344M 1996 (Browse shelf) Available 250120010033

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