000 -LEADER |
fixed length control field |
00892nam0a22002290a04500 |
001 - CONTROL NUMBER |
control field |
000062603 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422142137.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1996 xxu 0000 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256206929 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001063448 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
W344M 1996 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Walker, Orville C., Jr. |
245 10 - TITLE STATEMENT |
Title |
Marketing strategy : planning and implementation |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. , international ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Chicago, Ill. : |
Name of publisher, distributor, etc. |
Irwin, |
Date of publication, distribution, etc. |
1996 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
392 p. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
General subdivision |
MANAGEMENT |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Boyd, Harper W., |
Titles and other words associated with a name |
Jr. |
|
Personal name |
Larreche, Jean-Claude |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |