Bowersox, Donald J.
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper - International ed. - New York, N.Y. : McGraw-Hill, 1992 - 488 p. : ill. - McGraw-Hill series in marketing .
Includes bibliographical references and index
0071129162
MARKETING CHANNELS--MANAGEMENT
BUSINESS LOGISTICS
PHYSICAL DISTRIBUTION OF GOODS
HF5415.129 / B683S 1992
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper - International ed. - New York, N.Y. : McGraw-Hill, 1992 - 488 p. : ill. - McGraw-Hill series in marketing .
Includes bibliographical references and index
0071129162
MARKETING CHANNELS--MANAGEMENT
BUSINESS LOGISTICS
PHYSICAL DISTRIBUTION OF GOODS
HF5415.129 / B683S 1992