| 000 -LEADER |
|---|
| fixed length control field |
01081nam0a22002650a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000063560 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190422142219.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1992 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071129162 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2001064421 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.129 |
| Item number |
B683S 1992 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bowersox, Donald J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing channel management / |
| Statement of responsibility, etc. |
Donald J. Bowersox, M. Bixby Cooper |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
International ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, N.Y. : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
1992 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
488 p. : |
| Other physical details |
ill. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING CHANNELS |
| General subdivision |
MANAGEMENT |
|
|---|
| Topical term or geographic name entry element |
BUSINESS LOGISTICS |
|
|---|
| Topical term or geographic name entry element |
PHYSICAL DISTRIBUTION OF GOODS |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cooper, M. Bixby |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |