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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper

By: Bowersox, Donald J.
Contributor(s): Cooper, M. Bixby.
Material type: materialTypeLabelBookSeries: McGraw-Hill series in marketing.Publisher: New York, N.Y. : McGraw-Hill, 1992Edition: International ed.Description: 488 p. : ill.ISBN: 0071129162.Call No.: HF5415.129 B683S 1992 Subject(s): MARKETING CHANNELS -- MANAGEMENT | BUSINESS LOGISTICS | PHYSICAL DISTRIBUTION OF GOODSBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.129 B683S 1992 (Browse shelf) Available 200305200064

Includes bibliographical references and index

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