Parente, Donald
Advertising campaign strategy : a guide to marketing communication plans - 2nd ed. - Fort Worth, Tex. : Dryden Press, 2000 - 371 p.
003021114X
ADVERTISING CAMPAIGNS
COMMUNICATION IN MARKETING
MARKETING RESEARCH
HF5837 / P373A 2000
Advertising campaign strategy : a guide to marketing communication plans - 2nd ed. - Fort Worth, Tex. : Dryden Press, 2000 - 371 p.
003021114X
ADVERTISING CAMPAIGNS
COMMUNICATION IN MARKETING
MARKETING RESEARCH
HF5837 / P373A 2000